How to Write a Great Job Description (With Examples)

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Morgane Lança
February 17 2025

If you want to attract the best candidates, crafting a solid job description is your secret weapon! It’s a key factor in a candidate’s decision to apply — or not — and it also plays a role in shaping your employer brand and how you’re perceived by talent outside your organization.

Job seekers browse through countless job descriptions before deciding where to apply. Sometimes, they submit applications with little enthusiasm for roles that only vaguely match their skills.

The big question is: how can you stand out from the competition and write job descriptions that attract motivated and qualified candidates? This article lays it all out, complete with concrete examples to get you started!

What Should a Job Description Include?

No matter what tone or format you choose for your job description, make sure it includes these key elements:

  • The type of job (temporary, permanent, seasonal, etc.);
  • Weekly working hours;
  • The job title, along with a concise list of responsibilities and tasks;
  • Required professional skills and qualifications;
  • Your company name and a brief description of its mission and values;
  • A summary of the key benefits your organization offers.

You can also include salary ranges for transparency and details about the team the new hire will join. Highlighting your company culture and values can also help you stand out. The goal is to give candidates a clear, concise understanding of the role, required skills, and what they’ll gain by joining your organization.

9 Steps to Writing an Effective Job Description

Do you really need nine distinct steps to write a standout job description? The answer is yes, but don’t worry — it can be a quick and efficient process if you follow these tips:

1. Understand the Company’s and Role’s Needs

First, you need a clear understanding of the role and the qualities and skills the company is looking for. Whether you’re a recruiter or an HR manager, this step is crucial if you want to craft the right message and avoid wasted time in the recruitment process.

To get a full picture of the company’s needs and the role’s challenges, make sure to:

  • Talk to supervisors and managers: They can define precise expectations for the role and what the team needs to stay productive.
  • Analyze the existing team: Identify skill gaps to ensure the new hire fills a specific need or addresses a particular weakness.
  • Set priorities: Make a list of key skills and qualifications to identify them quickly during the candidate selection process.
  • Understand the company culture: This is critical for finding candidates who align culturally, integrate quickly, and stay with you in the long run.

2. Choose a Clear and Precise Job Title

The job title is often the first thing candidates notice. It should clearly reflect the role and be easily understood by your target audience.

There’s little room for creativity here: be concise and stick to straightforward terms like “Digital Marketing Specialist” instead of vague phrases like “Social Media Ninja.” Plus, relevant keywords improve your job’s visibility on search engines and social networks.

3. Write an Engaging Summary

Now’s your chance to shine! Create a summary that highlights what makes your organization unique.

  • Talk about your company: Briefly describe your mission, values, and industry. Use a tone and phrasing that reflect your brand personality.
  • Introduce the role: Explain why it’s important to the organization and how the new hire’s daily work will impact the team and company success.

Pro Tip: Everyone wants their work to have meaning — emphasize how this role contributes to a bigger purpose.

4. Identify Main Tasks and Responsibilities

Clearly outline the responsibilities and tasks the candidate will handle daily. Add objectives for each task to provide a full picture of the role.

Use a structured format, like bullet points, to improve readability. Stick to the essentials (5–7 tasks) and prioritize them from most to least important.

5. Define Required Skills and Qualifications

This step is quite simple if you’ve already identified key skills during your preparation. Simply list the required qualifications, experience, and education.

Separate must-haves from nice-to-haves to ensure clarity. Avoid unrealistic demands that might scare off candidates, and include essential soft skills like teamwork or communication.

6. Highlight Benefits and Work Conditions

Once you’ve outlined your expectations, it’s time to sell your company to the candidate! Here’s what to emphasize:

  • Employee benefits and perks: Health insurance, retirement plans, and extra vacation days are universally appealing.
  • Growth opportunities: Show candidates they can grow with you by offering training or career development paths.
  • Work environment: Highlight strengths like work-life balance, remote work options, or flexible hours.

7. Perfect the Presentation

Review your job description to avoid errors and ensure your message is clear and appealing. Don’t skimp on presentation: you should use clear and professional language and break up the text with short paragraphs and subheadings to make it easy to skim. Remember to skim the text for errors before you share it!

8. Include a Clear Call to Action

Finally, remember to include a call to action that will be understood by all candidates: they need to understand in a second how they can apply (send CV, apply directly on the platform, write a cover letter, etc.). If applicable, add a deadline for applying.

9. Tailor and Personalize Your Text

Customize your job description based on your industry, the role, and the platform where you’ll post it. This will better target your desired audience.

Use your brand voice, and include relevant keywords to boost visibility on job boards and search engines.

10 Examples of Effective Job Descriptions

Here are 10 job descriptions you can use as inspiration. Personalize them based on your specific needs to attract the best candidates!

1. Administrative Assistant

Our company is actively seeking a qualified and versatile Administrative Assistant to strengthen our team. At (company name), we value work-life balance, which is why we offer a 35-hour workweek! Here’s what your day-to-day will look like with us:

  • Main responsibilities: Calendar management, handling correspondence, organizing meetings.
  • Required skills: Proficiency in office software, excellent organizational skills.
  • Benefits: Option to work remotely two days per week.

To apply: Send your resume and cover letter to (email address).

2. Full Stack Developper

(Company name), a company specializing in HR management solutions, is hiring a Full Stack Developer to join our R&D team. Get ready for challenges that match your talents, opportunities to grow with us, and a supportive team focused on achieving shared goals.

  • Main responsibilities: Developing web applications, maintaining and optimizing existing systems.
  • Required skills: Experience with JavaScript, Python, and SQL databases.
  • Benefits: Annual training budget and flexible working hours.

To apply: Submit your application on LinkedIn, and we’ll respond as soon as possible!

3. Communications Manager

Are you passionate about content creation, all things marketing, and crafting clear, creative messages for social media? You’re in luck — our company is looking for a Communications Manager who can bring fresh ideas and content strategies to support our mission.

(Company name) is a marketing agency with a young, dynamic team always on the lookout for the latest trends in content creation. Here’s what we expect from you — and what you can expect from us:

  • Main responsibilities: Writing content, managing social media, organizing events.
  • Required skills: Creativity, proficiency in graphic design tools.
  • Benefits: Dynamic work environment, performance-based bonuses.

To apply: Click on this posting — we’d love to see your portfolio and learn about your creative side!

4. Accountant

Our accounting firm is looking for an organized, motivated, and skilled Accountant to join a team of number enthusiasts (we promise we’re more fun than we sound!). Here’s what the job entails:

  • Main responsibilities: Managing client accounts, preparing financial statements, handling payroll.
  • Required skills: Degree in accounting, proficiency in ERP systems.
  • Benefits: Company health plan and career advancement opportunities.

To apply: Send your resume to (email address). We’re excited to hear from you!

5. Human Resources Manager

We’re hiring an efficient and empathetic HR Manager to oversee our HR department and showcase our company culture, which is built on mutual respect and authenticity.

  • Main responsibilities: Recruitment, conflict management, implementing training programs.
  • Required skills: Leadership, experience in labor law.
  • Benefits: Profit-sharing plan, individual coaching sessions.

To apply: Submit your application via email or LinkedIn. We look forward to meeting you soon!

6. IT Project Manager

Our IT services company is hiring an IT Project Manager to bring their expertise to an already talented and cohesive team.

  • Main responsibilities: Project planning, team coordination, ensuring deadlines are met.
  • Required skills: PMP certification, proficiency in Agile methodologies.
  • Benefits: Performance bonuses and company-provided equipment (laptop, smartphone).

To apply: Apply below to join our team and discover even more benefits!

7. Retail Sales Associate

Our store is looking for a friendly, sales-driven Retail Associate to join our team in (city name). You’ll collaborate with a supportive team to provide excellent service and achieve sales goals.

  • Main responsibilities: Greeting customers, handling cash registers, stocking shelves.
  • Required skills: Strong interpersonal skills, sales experience.
  • Benefits: Sales commissions and adaptable work hours.

To apply: Submit your simplified application here, and we’ll get back to you shortly!

8. Mechanical Engineer

Calling all Mechanical Engineers! (Company name) is hiring. Expect exciting opportunities to grow, achieve professional milestones, and work alongside a talented and welcoming team.

  • Main responsibilities: Designing components, supervising tests, managing technical projects.
  • Required skills: Proficiency in CAD software, strong mathematical foundations.
  • Benefits: Participation in innovative projects, snacks and rest areas at the office.

To apply: Click below to submit your application. We can’t wait to meet you!

9. Strategy Consultant

Our service firm is seeking a talented Strategy Consultant to deliver value-added solutions for our clients. We’re looking for highly qualified, motivated professionals. In return, we offer year-end bonuses, performance rewards, and a dynamic work environment with plenty of team-building activities.

  • Main responsibilities: Market analysis, strategic recommendations, presenting to clients.
  • Required skills: Exceptional analytical abilities, MBA or Master’s preferred.
  • Benefits: International mobility and year-end bonuses.

To apply: Ready to take on this challenge? Submit your application via LinkedIn!

10. IT Support Technician

Our company, (company name), is seeking an IT Support Technician to assist our teams with their daily technical needs.

We’re looking for candidates with strong communication skills who can effectively solve problems and deliver clear technical solutions. We offer a healthy and positive work environment where everyone can thrive.

  • Main responsibilities: Troubleshooting technical issues, installing hardware and software.
  • Required skills: Network knowledge, ability to work under pressure.
  • Benefits: Internal training and rapid advancement opportunities.

To apply: Send your application to (email address) or through supported platforms (list recruitment sites). We appreciate your interest!

There are countless benefits to crafting well-written job descriptions:

  • Attracting top talent: Make your offers stand out in a crowded market.
  • Focusing recruitment efforts on cultural fit: Find candidates who align with your company values.
  • Simplify employee onboarding: Give new hires clarity from day one.
  • Fostering engagement from the get-go: Create a sense of purpose for recruits starting their journey with you.

By investing time in writing job descriptions that stand out, you will also save time in later recruitment stages.

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