Hiring remotely has become common practice for many companies looking for a practical middle ground between hiring locally and outsourcing. But as with the challenges of recruiting locally, hiring remotely is difficult in its own right.
Having so many options for new hires also means finding the perfect candidate for a particular position is challenging. Here are a few strategies to help optimize the recruitment process for remote employees.
Candidates looking for a prospective new workplace have plenty of tools they can use to research the companies they apply to. Platforms like GlassDoor, LinkedIn, and Indeed can provide valuable insight for candidates, letting them snoop around before applying for a position.
This is why companies recruiting remotely must strengthen their online presence. If a candidate finds a potential company to work for but sees little to no information online, they may hesitate and not apply at all.
On the other hand, if a company maintains a solid online presence on social media and recruitment platforms, remote candidates are more confident when they apply. This is especially effective when utilizing active job advertising methods, such as text recruiting that reaches out to candidates personally.
Boost your brand’s online presence through regular social media posts and provide detailed descriptions of the company on recruitment platforms. This way, potential clients have enough information about your company to apply for the position confidently.
Hiring platforms are a must for remote recruitment. Obviously, you can’t expect to hire remotely if you post job openings in local listings and use physical advertising (signs, pamphlets, etc).
But what’s even more important when it comes to hiring remotely is finding the right platform to list the opening on. This is especially crucial for very niche specializations.
For example: Your company needs to hire a 2D artist who specializes in mobile games. Posting the job on LinkedIn or Indeed could be effective, but for more specialized positions, finding a platform that caters to specific professions would be better.
Keep in mind that you can also explore other options for remote hiring. For instance, recruitment agencies can be a great help if you’re looking for a more hands-on approach and industry-specific expertise. They can assist in identifying top talent and pre-screening candidates for you. Also, they even provide valuable insights into salary benchmarks and contract negotiations.
In this case, you’d have better luck finding apt candidates on job listing platforms specializing in gaming or mobile development niches, such as Game Recruiter or Hitmarker. Find the right remote recruitment platforms, and you’re sure to find the right candidates.
Providing a specific and more to-the-point, comprehensible job description is crucial for a remote recruitment process. Job seekers are always looking for specific language that will give them a clear understanding of what qualifications they need and what their responsibilities will be.
Here’s an example of vague language in job descriptions: “You will be involved in the growth and expansion of our brand on social media.” This sentence says very little about what the responsibilities of that position will entail. “Growth in social media” can mean a lot of things to a lot of people, but what you must pinpoint is what it means to the position you’re listing.
A better phrasing of this would be, “You will write SMM content for LinkedIn with a focus on boosting user engagement and leading traffic to our official website.” This gives prospective candidates a better idea of what to expect from the job and whether or not they suit the position.
Leveraging software has become one of the go-to strategies for the digitized workspace. From CRMs and Applicant Tracking Systems that help companies easily manage clientele to software for managing projects, making use of the right technology can give you the edge you need in recruiting remotely.
And one critical piece of technology that has changed the recruitment landscape, specifically the onboarding process, is the Cloud. Organization and accessibility are the most critical elements of successful employee onboarding. New employees must have quick and easy access to any tool, document, or software in the company’s roster to start working.
Leveraging cloud technology to onboard remote workers is especially important, since they may not have access to the physical assets that your company provides to in-office workers. But by simply logging into a cloud (one that is properly organized and maintained), they’ll have no trouble adjusting to their new job.
To further illustrate benefits of leveraging cloud technologies for new employees, consider remote workers lacking access to the physical assets provided to in-office employees. By implementing cloud-based employee badge systems, remote employees can securely access company facilities whenever necessary.
Solutions like these will in turn make the onboarding process significantly easier to get through, thus optimizing the later stages of remote recruitment.
Remote recruitment may seem like a major undertaking at first with all the options available to you. But by making use of these fundamental remote hiring strategies, you’ll easily narrow down the best candidates and hire the perfect ones for your company.
Keep an open mind, offer applicants something special in your company, and you’re sure to receive many candidates for the remote position in no time.
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